The marketing plan event equips students with practical marketing skills by guiding them to create and present a marketing plan for an agricultural product, supply, or service. This event fosters a client-consultant relationship, enhancing students’ connection to their community and preparing them for future careers in marketing. Participants will demonstrate their understanding of the marketing process, explore potential marketing careers, and develop partnerships between industry, local FFA chapters, and the public. The event includes a written marketing plan and a live presentation, with participants working collaboratively to research, analyze, and deliver marketing solutions tailored to a real-world agribusiness client. Through this experience, students gain valuable insights and employability skills essential for success in the marketing field.