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Agribusiness

Computers in Agriculture

Applications & Technology

CAD

CAD: HS.98: Brainstorming Solutions (all,IA)
There are many benefits to using computers and design software, however there are some negative factors (i.e. expense, complications to learn, outdated equipment/software, etc.). While introducing CAD to students, utilize LK lesson HS.98, Brainstorming Solutions, to determine when CAD is most appropriate.

CAD: MS.56: Modifying and Evaluating Actions (1,IA) | (PPT)
After having students complete a CAD project (Landscape design, House plans, etc.) teach the LK lesson on Modifying and Evaluating Actions. Have the students evaluate, identify potential problems and modify their projects.

CAD: HS.27 : Using Creativity (all,IA) | (PPT)
Graphic programs can be used to create concrete items such as buildings or it can be used to create a visual concept. Involve students in an exercise to create a visual drawing of an idea or thought.

GPS

GPS: AHS.14 : Embracing Emerging Technology in the Workplace (all,IA) | (PPT)
Discuss fast technology changes and how important it is in Agribusiness. Tie in that students will have to learn how to use and solve problems with emerging technology.

GPS: HS.21 : Positive and Negative Influence (all,IA) | (PPT)
GPS units supply information that producers use to make decisions. The information can lead to a positive or negative decision.

GPS: AHS.34 : Strategic Thinking and Planning (3) | (PPT)
Explain how GPS is used to make strategic decisions in various activities. Explore how producers and other businesses use GPS in their strategic planning.

Video Editing

Video Editing: HS.62 : Collaborative Relationships (all,IA) | (PPT)
Define collaboration and identify characteristics of collaborative relationships. Discuss the advantages and disadvantages of collaboration in video editing.

Video Editing: AHS.16 : Techniques for Handling Change (2) | (PPT)
The video editing process allows for the ability to change the original product to meet the needs required in the final product. Connect the lesson to the steps of the change process.

Video Editing: HS.19 : Visioning Skills (all,IA)
By having a vision in mind at the beginning of a project students can manipulate the media and remove roadblocks to create the final product.

Software Applications

Software Applications: AHS.28 : Assessing the Strengths of Others (2) | (PPT)
Connect the use of specific Windows applications with the need to utilize specific talents and personalities to accomplish a task.

Software Applications: HS.5 : Leadership Styles (all,IA) | (PPT)
Just as Windows applications serve various purposes among computer operations, leadership styles fulfill the needs of a team and its operations.

Software Applications: AHS.30 : Results Without Jeopardizing Relationships (1) | (PPT)
This LK lesson explains how results can be attained without jeopardizing relationships. The use of computers allows us to realize results without jeopardizing the risks of careless errors (spell check, formulated calculations, etc.).

Internet

Advertising and Marketing

Advertising and Marketing: HS.57 : Building Mutual Interest (all,IA) | (PPT)
Build the lesson on the premise that an effective marketing strategy builds mutual interest between the seller and the potential customer.

Advertising and Marketing: MS.24 : Coping with Adversity (all,IA) | (PPT)
Ever seen an unwanted pop-up advertisement when you access the internet? Situations in our lives pop-up unexpectedly and we must be prepared to face them. This LK lesson provides suggestions to students in handling unexpected occurrences in our lives.

Advertising and Marketing: HS.32 : Making Decisions about Career Paths (3) | (PPT)
Use the internet to explore advertising and promotion techniques used to market job and career opportunities.

Webpages

Webpages: HS.19 : Visioning Skills (all,IA)
Identify the importance of mental visualization and assessment of the vision. Apply this concept to webpage design and development. Visualize the final webpage and identify potential roadblocks.

Webpages: HS.30 : Factors of Self-image (all,IA) | (PPT)
Have students use software to design a web page that conveys the positive aspects of their personal self-image.

Webpages: AHS.49 : Promoting FFA Opening Doors (1) | (PPT)
Connect the value of homepages to the concept of providing viewers with tangible and intangible benefits to encourage further viewing of the website.

Internet Programs

Internet programs: AHS.48 : Developing Partners for Your FFA Chapter (1) | (PPT)
Demonstrate how internet programs allows students to utilize partnerships throughout the world to gain information and utilize services. Draw the connection with how partners with the FFA throughout your community can build a stronger local program.

Internet programs: AHS.42 : Responsible Citizenship (all,IA) | (PPT)
The internet includes an abundance of information that can be reached through search engines. The activities in this LK lesson will emphasize citizenship by asking students to research an issue affecting their school or community. They can then send a letter to the responsible individuals (government officials, organizations, etc.) expressing their views.

Internet programs: HS.73 : Strategies to Include Others on Teams (all,IA) | (PPT)
Computer security includes firewalls that keep people out of areas they dont belong. Explore how to break down firewalls in our relationships by making everyone a valuable part of a team.

Security

Security: HS.15 : The Benefits of Character and Integrity (all,IA) | (PPT)
While discussing confidentiality and the internet, a classroom debate can take place about the importance of having strong character and integrity.

Security: MS.18 : Understanding Adverse Effects of Risk Behaviors (2) | (PPT)
Address the risks of using computers with Internet access and the need for acknowledgement of risk behaviors that can make a computer vulnerable to outside sources, viruses, etc.

Security: MS.16 : Understanding Healthy Eating Habits | (PPT)
Just as there are food items that are detrimental to our physical well-being, there are viruses and websites on the internet that are detrimental to our personal well-being.

Introduction to Computers in Agriculture

Overview of Windows

Overview Windows: AHS.33 : Aligning Activities to Mission and Vision in Groups (3) | (PPT)
When conducting the Windows overview. Connect the theory that each windows program is available to assist in accomplishing specific activities (I.e. MS Word for word processing, PowerPoint for presentations). These activities will help your group accomplish their overall mission.

Overview Windows: MS.1 : Defining Leadership (all,IA)
Draw a correlation between the purpose of each Windows application and why it is important to overall business success; and the characteristics of leaders and their importance in the overall success of a person.

Use of Computers in Agriculture

Use of Computers in Agriculture: HS.50 : Communicating with Customers (all,IA) | (PPT)
By using computers to provide concrete information and accurate records, company employees can improve relationship with customers.

Use of Computers in Agriculture: MS.29 : Identifying Career Interests and Preferences (2)
Using the Career Database on the National FFA Website, type in the word computers in the career information space. Have students make a list of the computer applications in agriculture.

Use of Computers in Agriculture: AHS.32 : Process and Product Evaluation (3) | (PPT)
Correlate how the use of computers has enabled process evaluation to occur more efficiently through the use of technology.

Record Keeping

Electronic SAE Recordbooks

Managing My Journey (Managing SAEs) (1)
Use this lesson to assist students in learning processes for good SAE management such as the use of electronic SAE record books.

Preparing for the Trip (all,IA) | (PPT)
Computerized recordkeeping can be a useful tool for any business. Increase student ability in the area by making it a part of their SAE program from the beginning.

Strategies for Efficient Time Use (1,2) | (PPT)
Timely recordkeeping is essential in making appropriate management decisions. Relate this to the importance of utilizing our time efficiently.

FFA Applications

Leading Program of Activities Development (all,IA) | (PPT)
When reviewing the various FFA applications, utilize this lesson to explain and plan a chapters Program of Activities.

Opportunities for Accomplishment in Organizations (1,3) | (PPT)
Through FFA applications, students are able to realize accomplishment and success as a result of their efforts. Use this LK lesson to define accomplishment, and to encourage students to develop a personal accomplishment plan.

SAE Programs and FFA's Proficiency Awards (all,IA)
Explore the National FFA web-site and Program Planning CD for ways to improve record keeping and applying for FFA awards.

Specialized Software

Making Decisions about Career Paths (3) | (PPT)
Draw a parallel between how specialized record keeping programs are designed to meet the specific needs and interest of businesses and how students need to seek out career options consistent to their own interest.

Trying New Ideas (all,IA) | (PPT)
New software is developed everyday and could potentially make life easier if you are willing to try it.



Agricultural Entrepreneurship

Agribusiness Record Keeping and Accounting

Basic Accounting

Managing My Journey (Managing SAEs) (all,IA)
Budgeting for a students SAE is a real-world application of budgeting resources in a business or personal life.

The Importance of Listening (all,IA)
Compare and contrast the one-way and two way communication models with single and double entry bookkeeping. Identify strengths and weaknesses of both communication and bookkeeping models.

Types of Relationships (2) | (PPT)
Correlate and utilize the activity in objective 2 to teach the types of accounting and relationships people possess.

Budgets

Managing My Journey (Managing SAEs) (1)
In discussing the relevance of budgets, connect the importance of good SAE management through accurate, easy-to-read budgets.

Computerized Record Keeping

Preparing for the Trip (all,IA) | (PPT)
Computerized recordkeeping can be a useful tool for any business. Increase student ability in this area by making it a part of their SAE program from the beginning.

Record Keeping (all,IA)
This lesson talks about the importance of record keeping to life and SAE Programs and methods for documentation.

Preparing and Filing Taxes

Being Honest with Myself and Others (1,2) | (PPT)
Relate how being honest with yourself and others is important especially when it comes to preparing and filing taxes. Discuss some honest and dishonest actions made while preparing and filing taxes and the consequences of them.

Managing My Journey (Managing SAEs) (2)
In discussing taxes, mention the importance of students keeping accurate financial records for tax purposes. One form of tracking is through record books for a SAE Program.

Understanding the Importance of Professional Ethics (all,IA) | (PPT)
Illustrate the importance of paying taxes as an ethical question for all business owners and operators.

Single and Double Entry Bookkeeping

Adjusting Your Journey (Evaluating SAEs) | (PPT)
Correlate how the single and double entry bookkeeping process allows an entrepreneur to evaluate the status of his or her business, similar to record books for a SAE.

Human Resource Management

Employee Relations

The Leadership Challenge (all,IA) | (PPT)
When discussing management of employees, use this lesson to introduce the role of leadership and effective followers. Discuss the value of effective followers to the manager and the business.

Opportunities for Accomplishment in Organizations (all,IA) | (PPT)
Teach students to look for opportunities for accomplishment in the FFA and develop a plan to work toward them. As future employers, they will need to provide those opportunities for accomplishment for their employees.

The Importance of Building Relationships (2,3) | (PPT)
This lesson provides methods to build, strengthen and maintain relationships which are useful traits for employee relations.

Ethics

Professional Ethics and Personal Character (all,IA) | (PPT)
Students often know right from wrong but just need to practice identifying the characteristics of strong personal character and transferring that practice from their personal life to a business situation.

Understanding the Importance of Professional Ethics (all,IA) | (PPT)
Examine personal ethics and the benefits in comparison to ethics in the workplace.

Laws

Building a Relationship with a Mentor/Coach (all,IA) | (PPT)
The legalities of business are often passed from more experienced individuals to the new-comers. Just as upperclassmen serve as mentors for new members and stress the importance of the FFA Code of Conduct.

How Organizations Express Beliefs, Values and Direction (1) | (PPT)
Correlate how laws are based on values of a particular organization or society. These values govern the expected actions and decisions of a specific entity.

The Role of an Individual in an Organization (1) | (PPT)
Connect the importance of adhering to laws and its impact on society to the importance of the FFA Code of Ethics and how it relates to the expected behavior of FFA members.

Planning and Organizing an Agribusiness

Characteristics of Entrepreneurs

Defining Leadership (all,IA) | (PPT)
Identify characteristics that are shared in leadership and entrepreneurship. Discuss the importance of leadership to entrepreneurship.

Demonstrating Compassion for Others (all,IA) | (PPT)
Entrepreneurs are one of the largest segments of the country that contribute to community service projects. Teach students how to turn compassion into action using their financial resources.

Human Potential (3) | (PPT)
In considering characteristics of an entrepreneur, mention the need for talent, skill and character strength to be successful in the business world.

Decision Making

Analyzing Risks and Rewards of Change (3) | (PPT)
When making important decisions, address the methods of minimizing risk and adapting to change.

Strategies for Efficient Time Use (all,IA) | (PPT)
Time management is a fundamental decision making process that everyone must work through daily. Help students develop personal techniques for time management in their business and personal lives.

Using Creativity (1) | (PPT)
Discuss the importance and use of creativity in decision making. Identify and apply creative decision making strategies.

Goal Setting

Goal Setting Strategies (all,IA) | (PPT)
Use this lesson to teach how to set goals. Have the students practice by writing personal and business goals.

Making Decisions about Career Paths (all,IA) | (PPT)
Help students develop their ability to set achievable goals by researching and defining professional career paths.

Setting Goals (2) | (PPT)
Explain how the SMART process can be used in the goal setting process for a business as well an individual.

Preparing a Business Plan

Developing a Plan Using Goals (2,3) | (PPT)
In covering the process of preparing a business plan, encourage students to consider the process of utilizing resources. Create a written plan for success.

Strategic Thinking and Planning (2,IA) | (PPT)
Use the strategic thinking and planning lesson to define and practice strategic planning in students personal lives, as well as for a business.

The Need for Communication to Influence Others (all,IA)
The ultimate goal of a business plan is to influence a financial agent to spend money on an idea. Students can transfer persuasive communication skills to this arena.

Problem Solving

Defining Problem Solving (all,IA) | (PPT)
Use this lesson to introduce and practice the problem solving process.

Developing Solutions and Strategies (1) | (PPT)
This lesson provides step-by-step strategies that can be applied to problem solving.

Selecting a Strategy (all,IA)
Once students target a product or service to sell, use problem solving methods to begin producing and marketing of the product.

Product or Service Development

Applying Critical Thinking (1) | (PPT)
Explain the importance of using the critical thinking process to determine what products or services to develop and provide.

Opportunities for Discovery in Organizations (all,IA) | (PPT)
Product development is an opportunity for discovery as students brainstorm ideas for production and marketing. Organizations, such as the FFA, allow students to discover opportunities for development of their premier leadership, personal growth, and career success.

Trying New Ideas (all,IA) | (PPT)
When discussing developing new products or services, explain the importance of creativity and trying new ideas to produce innovative products. Identify products that are successful because they were new ideas.

Types of Agribusinesses

Cooperatives

Collaborative Relationships (1,2) | (PPT)
Explain the relationship of members in cooperatives and the characteristics of collaborative relationships within a cooperative.

Cooperative Relationships (all,IA) | (PPT)
Draw a correlation between cooperating with others and how agriculture producers cooperate with each other to gain profits.

Corporations

Defining Roles on Teams (all,IA) | (PPT)
Large companies are successful because employees work together for a common goal. Aid students in developing skills that will make them valuable team workers.

Leader-follower Relationships (2) | (PPT)
Utilize the leader-follower model to correlate how corporations are operated by managers and employees are expected to follow the leadership of the corporation.

Understanding Values, Beliefs, Character and Integrity (2) | (PPT)
Have students research via the Internet the values and beliefs of several agricultural corporations to correlate the importance of values and beliefs in the business world and personal lives.

Franchises

Earning Trust (all,IA) | (PPT)
Franchise businesses are often successful because the name is trusted in the community. Explore how that trust was developed over time just as people earn trust in their personal relationships.

Finding Opportunities for Others to Grow and Succeed (1) | (PPT)
Explain how companies grow through franchising and expanding their business operations. This lesson explains the characteristics of growth based of setting goals, planning and examining the potential benefits.

Partnerships

Collaborative Relationships (2) | (PPT)
Emphasize the need for partners within a business to work collaboratively in their interactions. This lessons discusses the characteristics of a collaborative relationship.

Cooperative Relationships (1,2,IA) | (PPT)
When discussing how management decisions will be made in a partnership, identify the benefits and drawbacks of a cooperative relationship.

Using Appropriate Language and Humor (all,IA) | (PPT)
Communication between partners is essential to success. Teach students how to get their message across using appropriate language and humor to ensure a harmonious working relationship.

Proprietorships

Being a Self-starter | (PPT)
When discussing proprietorships as a type of agribusiness, connect the importance of a person to be a self-starter and focused to ensure the success of his or her business.

Creating a Personal Vision (all,IA)
Individual business owners must have a vision for their companies future just as individuals must have a vision for their personal futures.



Agribusiness (General)

Agribusiness Management

Record Keeping

Record Keeping (all,IA)
Use this lesson as support to why record keeping is important to life and SAE Programs.

Taxes

Managing My Journey (Managing SAEs) (2) | (PPT)
In discussing taxes, mention the importance for students to keep accurate financial records for tax purposes. One form of tracking is through record books for a SAE.

Understanding the Importance of Professional Ethics (all,IA) | (PPT)
Illustrate the importance of paying taxes as an ethical question for all business owners and operators.

Understanding the Role of Responsible Citizens (all,IA) | (PPT)
Discuss citizenship and the roles of responsible citizens. Ask the question, Where do taxes fit into the role of a responsible citizen?

Types of Accounting

Evaluating Plans and Goals (all,IA) | (PPT)
Express the importance of setting goals and evaluating their progress in relation to business accounting.

The Importance of Listening (all,IA)
Compare and contrast the one-way and two-way communication models with single and double entry bookkeeping. Identify strengths and weaknesses of both communication and bookkeeping models.

Types of Relationships (2) | (PPT)
Correlate and utilize the activity in objective 2 to teach the types of accounting and relationships people possess.

Agribusiness Marketing

Future Markets

Critical Thinking Skills (all,IA) | (PPT)
Use critical thinking skills developed in this unit to develop skills necessary to be successful using the futures markets.

Taking Risks (all,IA) | (PPT)
Relate opportunities for taking risk, willingness to take risks, and rewards/losses for taking risks. Connect them to making decisions about buying and selling.

Visioning Skills (2)
Draw a comparison in future markets and the need to view the current status of the market and the potential for the future through envisioning.

Marketing Outlets

Developing Solutions and Strategies (1,IA) | (PPT)
After discussing the different marketing outlets, identify products sold on each market. Identify potential marketing problems and use problem solving strategies to find a solution.

Taking Risks (all,IA) | (PPT)
Help students understand the risks for each market outlet.

Types of Communication (2) | (PPT)
Compare the different types of marketing outlets and the customer base each serve to the types of communication and the impact on others.

Price, Product, Placement, and Promotion

Creating Positive Impressions in Public (1) | (PPT)
Relate how creating positive impressions with people is like creating positive impressions with product displays, promotions, products, etc.

Strategic Thinking and Planning (2,3) | (PPT)
Utilize the Strategic Planning process to explain how agribusinesses determine price, product, placement and promotion for the selling of products.

Understanding Values, Beliefs, Character and Integrity (all,IA) | (PPT)
Just as there are the 4 Ps of marketing there are 4 elements of leadership.

Value-Added Products

Determining End Products of Process (2,3)
Connect the process of how the end process includes value-added stages such as packaging, and shipping. In planning ag product marketing, the value-added stages must also be considered.

Finding Opportunities to Make Positive Change (all,IA) | (PPT)
Explore how problems lead researchers to develop value-added products. Identify the change agents (researchers & scientists) and the change process (steps in making a change) that led to the development of current value-added products and may lead to future value-added products.

| (PPT)
Character and Integrity add value to people just as processing and packaging add value to products.

Basic Ag Economics

Competitive Structure

Communication Methods on Teams (all,IA) | (PPT)
Just as in the perfectly competitive market, buyers and sellers have perfect information, in teams information must be passed on through effective communication.

First Impressions (all,IA) | (PPT)
Use impressions of products produced by various competitive structures to illustrate impressions of the companies and their products.

Types of Teams (1) | (PPT)
Draw a parallel between the types of competitive structures for businesses and the types of teams that exists as well as their functions.

Pricing

Modifying and Evaluating Actions (1) | (PPT)
Utilize the concept that pricing is set, modified and evaluated by outside factors in society and the business world. Modifications in pricing impact others in the same way our actions impact others.

Serving as a Mentor (all,IA) | (PPT)
Have students discover the value of people expressed by their personalities, abilities, and experiences just as product value is expressed by their dollar amount.

Understanding Self-worth (all,IA) | (PPT)
Draw a connection between determining self-worth and determining the price of a product. Identify factors that increase and decrease ones perception of self-worth and relate those to factors that increase or decrease the price of a product.

Supply and Demand

Conflict Resolution Techniques (all,IA) | (PPT)
Bring the issue of cause and effect to life by analyzing various conflict situations.

Evaluating Potential Impacts (1) | (PPT)
The concept of supply and demand can be illustrated through this lesson by illustrating how decisions and changes impact the outcome.

Positive and Negative Influence (1) | (PPT)
Relate positive and negative influences in our lives to the positive and negative influences of supply and demand on price.

Human Resource Development

Employability

Keeping a Job (1) | (PPT)
The lesson includes explaining the employability skills of a valuable employee.

Keeping a Job (all,IA) | (PPT)
Discuss with the students what personal qualities are desired by employers and reasons why people get fired.

Types of Communication | (PPT)
Develop students ability to communicate in various situations including the work environment.

Employee/Employer Relations

Leader-follower Relationships (all,IA) | (PPT)

Seeking Positive Relationships (all,IA) | (PPT)

Understanding Leader/Follower Dynamics (all,IA) | (PPT)

Ethics

Practicing Honesty (all,IA)
Illustrate the importance of practicing honesty in all aspects of our lives, including school, career, and activities.

Professional Ethics and Personal Character (all,IA) | (PPT)
Discuss personal character with students and then show the relationship between personal character and professional ethics in the workplace.

Understanding the Importance of Professional Ethics (all,IA) | (PPT)
Examine personal ethics and the benefits in comparison to ethics in the workplace.

Introduction to Agribusiness

Agribusiness Structures

Cooperative Relationships (all,IA) | (PPT)
Draw a correlation between cooperating with others and how agriculture producers cooperate with each other to gain profits.

Selecting a Strategy (1,2)
Compare the four methods of problem solving to the five types of business structures. Identify how decisions are made in each business structure (Partnership, Cooperative, etc.) as compared to how decisions are made in problem solving methods (Autocratic, Democratic, etc.)

The Origins of Organizations (1) | (PPT)
Agribusinesses are created and structured based on the concept of meeting an unmet need. Organizations such as agribusinesses and the FFA are structured to meet the needs of its customers.

Careers in Agribusiness

Conducting a Job Search (all,IA) | (PPT)
Develop a list of local agriculture businesses in the area. Contact each business and compile a database of skills required for employment.

Making Decisions about Career Paths (3) | (PPT)
Have students choose and research a career of interest and create a brochure about that career.

Understanding Professions, Careers and Jobs (all,IA) | (PPT)
In reviewing careers in agribusiness, encourage students to research and interview a professional in agribusiness utilizing the MS 27 lesson plan.

Communication and Technology in Ag Business

Embracing Emerging Technology in the Workplace (all,IA) | (PPT)
Discuss how fast technology changes and how important it is in Agribusiness. Tie in that students will have to learn how to use and solve problems with emerging technology. Give examples such as computer programs, GPS, simulations, etc.

Process and Product Evaluation (3) | (PPT)
Use the lesson to examine the processes of communication and technology and its impact of agribusinesses.

Proficiency Awards and SAE (all,IA)
Illustrate the advancement of communication and technology as you explain the evolution of an SAE program as a member advances through membership.



Agribusiness Management/Finance

Accounting

Building Good Credit

Understanding Responsibility and Accountability (2) | (PPT)
Explain how a persons financial accountability reflects on their credit rating. Emphasize financial responsibility, its the impact on available credit and the importance of maintaining good credit.

Understanding the Consequences of My Actions (1,2,IA) | (PPT)
Aid students in understanding how their actions affect their long term credit and ability to apply for credit and make their personal dreams come true.

Cash Flow Statements

Identifying and Utilizing Available Resources (all,IA)
Determine what is important in our lives by identifying what is important to spend valuable business resources on.

Using Evaluation and Reflection (2,3) | (PPT)
Explain that cash flow statements allow for businesses to evaluate and reflect on the financial status of a business.

Financial Analysis

Adjusting Your Journey (Evaluating SAEs) (2) | (PPT)
Explain how efficient record keeping allows the company or person to determine the financial status on their enterprise or business. The SAE record books are setup to provide a good financial analysis.

Modifying and Evaluating Actions (1,IA) | (PPT)
After conducting financial analysis calculations and reports, discuss evaluating and modifying financial decisions for the next year.

Understanding Adverse Effects of Risk Behaviors (all,IA) | (PPT)
Taking too much risk is often detrimental to business operations just as risky behavior is detrimental to personal growth and relationships.

Inventory and Depreciation

Adjusting Your Journey (Evaluating SAEs) (2) | (PPT)
Encourage students to utilize their SAE record books to understand the concepts of inventory and depreciation forms. Students will learn how to make adjustments in their projects based on their records.

Evaluating Potential Impacts (all,IA) | (PPT)
Considerations for increased inventory and depreciation should always be made when purchasing business equipment and supplies. Teach students how to make those same considerations in their personal and professional lives.

Managing My Journey (Managing SAEs) (2)
Connect these accounting practices to the students record books. Also mention the importance of managing inventory and costs to determine the profitability.

Agribusiness Management

Establishment of Agricultural Businesses

Cooperative Relationships | (PPT)
Draw a correlation between cooperating with others and how agriculture producers cooperate with each other to gain profits.

Strategic Thinking and Planning (2,IA) | (PPT)
Explain that the success of agricultural businesses was due to strategic thinking and planning. The businesses owners had to have vision and leadership. Ex. John Deere

The Origins of Organizations (1) | (PPT)
Have students review the history of the agricultural communications and research rationales for events that occurred during specific time periods and why organizations were created.

Managing the Agribusiness

Conflict Resolution Techniques (all,IA) | (PPT)
When discussing teamwork within the business, explain that conflict often arises and must be resolved to prevent poor performance of the team and the business. Identify strategies to resolve conflicts.

Evaluating Plans and Goals (all,IA) | (PPT)
Express the importance of setting goals and evaluating their progress in relation to business record keeping.

Process and Product Evaluation (2,3) | (PPT)
In covering the elements of successful management of an agribusiness, lead students through the process and product evaluation components to ensure customer and performance needs are met.

Roles and Functions of Management

Defining Roles on Teams (3) | (PPT)
When discussing the roles of management, explain the importance of teams to work together and identify the role each person plays within the team.

Leader-follower Relationships (2,IA) | (PPT)
Connect building relationships between management/employees and leaders/followers.

The Role of Leader on Teams (1) | (PPT)
Draw a parallel between the role of FFA officers on a team and the role of managers as a business team leader/member.

Credit

Applying for a Loan

Critical Thinking Skills (2) | (PPT)
Explain the process of thinking through options for a loan utilizing the method of critical thinking skills prior to applying.

Dealing with a Range of Emotions (all,IA) | (PPT)
Discuss with students what feelings and emotions might arise in applying for a loan? Help students identify these emotions, reasons for those emotions and how to cope with those emotion.

Understanding Self-worth (all,IA) | (PPT)
Develop correlation between personal self worth and financial worth.

Decision Making

Analyzing Risks and Rewards of Change | (PPT)
Decision making often involves choosing between risk and playing it safe. Help students develop their ability to identify each the best choices.

Identifying and Utilizing Available Resources (1,2)
Before making decisions concerning credit matters, encourage students to seek out available resources and verify the reliability before making final decisions.

My Decisions and the Opinions of Others (1,2,IA) | (PPT)
Identify decisions that can be made by oneself about credit and decisions that would benefit from seeking input. Identify sources of input that would help in the decision making.

Finance Ethics

Understanding the Importance of Professional Ethics (1,2,IA) | (PPT)
When discussing ethical and unethical behavior, discuss the impact of both on business financing.

Role of Spiritual Belief System in Personal Mission (all,IA) | (PPT)
Discuss how our personal mission and spiritual beliefs affect our business decisions and vise-versa.

SAE Programs and FFA's Proficiency Awards (1)
FFA Proficiency awards are given to FFA members who demonstrate sound financial ethics as proven by accurate records.

Sources of Credit

Identifying and Utilizing Available Resources (1)
Explain how businesses and individuals should examine potential resources available to complete a specific task. For instance, a business seeking credit must research potential resources. This lesson will teach students how to evaluate resources needed for a given task.

Resources Available (2) | (PPT)
Encourage students to understand available resources for credit and follow the steps listed in this lesson before making decisions to accomplish personal and financial goals.

Economic Principles

Costs and Revenue

Finding Opportunities for Others to Grow and Succeed (all,IA) | (PPT)
Business requires investment to achieve profit, relationships and growth require investing in others in order to reap their talents in your organization.

Strategic Thinking and Planning (2,3) | (PPT)
Explain that businesses must use keen strategic thinking and planning to maximize profits through charging a higher enough price to cover costs and meet the goal of needed revenue.

Diversification

Analyzing Risks and Rewards of Change (all,IA) | (PPT)
When discussing diversification, take time to analyze the risks and rewards, as well as methods to offset risks associated with specific changes.

Appreciating Individual Talents and Strengths (3) | (PPT)
Connect the premise of examining different stocks and investments for their strengths to utilizing diverse people for the strengths they bring to an organization or business.

Understanding Ways People Are Different (all,IA) | (PPT)
Help students understand how diversifying agriculture enterprises strengthens the overall business just as diversity strengthens schools and organizations.

Profit Maximizing

Identify Resources for Continued Growth (2,3) | (PPT)
Connect how companies utilize methods to maximize profit similar to how individuals need to access their current status and the position they plan to achieve in life. This lesson discusses how to plan to meet the gap between current status and future success to maximize personal success.

Organizational Planning (2) | (PPT)
This lesson provides the framework for strategic planning which is used in business to help business receive the highest profit for goods or services.

Results Without Jeopardizing Relationships (all,IA) | (PPT)
Maximizing profits is always a business goal, but it is not always compatible with personal goals and missions when it conflicts with good relationships between employers and employees.

Supply and Demand

Applying Conflict Resolution Techniques (2,3) | (PPT)
Correlate the point at which supply meets demand, consensus has been achieved in the market and thus, it is stable. No conflict exists between the point of supply and demand.

Conflict Resolution Techniques (all,IA) | (PPT)
Bring the issue of cause and affect to life by analyzing various conflict situations.

Positive and Negative Influence (1) | (PPT)
Relate positive and negative influences in our lives to the positive and negative influences of supply and demand on price.



Agricultural Sales

Accounting and Record Keeping

Creating Sales Budget

Embracing Emerging Technology in the Workplace (all,IA) | (PPT)
Draw a connection between balancing your life and balancing a sales budget.

Managing My Journey (Managing SAEs) (2)
Correlate the elements of a sales budget to the accounting and record keeping system used in SAE record books. Have students develop a sales budget for a product related to their enterprises.

Goal Setting

Choosing My Vehicle (Planning SAEs) (all,IA) | (PPT)
The process of business goal setting is paralleled with goal setting in a students SAE program.

Developing a Plan Using Goals (all,IA) | (PPT)
When discussing setting goals and keeping records of progress toward personal and professional goals, show the importance of prioritizing goals; identify resources to assist in achieving those goals; and create a written plan for personal and/or professional goals.

Goal Setting Strategies (2,3) | (PPT)
Utilize the SMART process in setting sale goals. The process is outlined in this lesson.

Tracking Sales

Adjusting Your Journey (Evaluating SAEs) (all,IA) | (PPT)
Develop students abilities to evaluate programs and track progress in the SAEs and in a business situation.

Being Responsible and Accountable (1,IA)
Have students evaluate their personal behavior regarding responsibility and accountability. Relate the behaviors in the lesson to being a salesperson and tracking sales.

Evaluating Plans and Goals (2,3) | (PPT)
In tracking sales, a good business will track sales, discuss rationales if the sale goals are not met, and adjust future sale goals.

Advertising and Promotion

Internet Advertising

Making Decisions about Career Paths (3) | (PPT)
Use the Internet to explore advertising and promotion techniques used to market job and career opportunities.

Taking Risks (all,IA) | (PPT)
Relate the risks involved in Internet advertising and relate them to the advantages and disadvantages of personal risk.

Understanding SAEs (all,IA)
Utilizing the internet, students can research examples of internet advertising for various agribusinesses (i.e. John Deere, Kelloggs, McDonalds)

Marketing Strategies

Building Mutual Interest (all,IA) | (PPT)
Build the lesson on the premise that an effective marketing strategy builds mutual interest between the seller and the potential customer.

Capitalizing on the Strengths of Others (2,IA) | (PPT)
After learning about capitalizing on the strengths of others, apply this concept to the various marketing strategies since each has its strengths and weaknesses.

Promoting FFA Opening Doors (all,IA) | (PPT)
Allow students to discover the benefits of FFA membership through a marketing strategy.

Verbal Advertising

Forming Key Messages (all,IA) | (PPT)
Use this lesson to define key messages, identify components of key messages and practice developing them for advertising various products and services.

Presentation Tips--Voice and Non-verbals (all,IA) | (PPT)
Students can identify and demonstrate the components of verbal communication directly through the joint use of this lesson.

Using Appropriate Language and Humor (all,IA) | (PPT)
Develop students ability to script advertisements for various products so that they may practice using appropriate terms and language for the target audience.

Written Advertising

Forming Key Messages (2,3) | (PPT)
To understand the keys of written advertising, students can learn the effective elements of written key messages and practice writing.

Mobilizing Others to Action (all,IA) | (PPT)
Using familiar written media, facilitate students developing advertisements and promotions for FFA, class projects, and community activities.

Understanding Creativity (1,2,IA) | (PPT)
Discuss the importance of creativity in advertising. Identify and apply strategies to help students think creatively to advertising assignments.

Communication

Electronic Communication

Components of the Communication Process (1,2,IA) | (PPT)
Work through using non-verbal communication and the barriers that are associated with the absence of tone, inflection, and body language.

Getting Your Message Understood (2,3) | (PPT)
Explain the importance of eliminating the barriers for others to understand your message - especially through electronic communication. This lesson lists techniques to overcoming many of the barriers.

Using Appropriate Language and Humor (all,IA) | (PPT)
Discuss the importance of using appropriate language (Formal, Informal, No Slang or Abbreviations) in e-mails and other correspondence. Practice using appropriate language in an e-mail.

International Relations

Appreciating Cultural Diversity (IA) | (PPT)
Discuss the importance of accepting cultural diversity and explore methods to gain appreciation for cultural diversity. Identify why this would be important when conducting international business.

Techniques for Handling Change (all,IA) | (PPT)
Develop students ability to embrace all change including the change of socioeconomic, cultural, and political change.

The Need for Positive Relationships (2,3) | (PPT)
Utilize this lesson to demonstrate the importance of developing positive relationships in working with international partners. Factors (i.e. acceptance, guidance and information) are important in international relations.

Oral Communication

Components of the Communication Process (3,IA) | (PPT)
Provide students with the opportunity to practice verbal communication.

Conducting One-on-one Visits (all,IA) | (PPT)
Demonstrate the use of oral communications in agricultural sales through one-on-one classroom scenarios. Students can follow the steps in the lesson and practice agricultural sales calls.

Magic Formula of Presentation Planning (all,IA) | (PPT)
Use the Magic Formula of Presentation Planning to assist students in developing an oral presentation.

Verbal and Nonverbal Communication

Components of the Communication Process (2) | (PPT)
Students can identify many of the common barriers to effective verbal and non-verbal communication.

Learning to Teach Others (all,IA) | (PPT)
Help students become effective communicators by helping them become teachers of their peers.

Types of Communication (all,IA) | (PPT)
Use this whole lesson to identify and practice the three types of communication. Discuss the importance of using the proper type of communication for a task.

Written Communication

Developing Speeches Using the Magic Formula (1,IA) | (PPT)
Help students become effective communicators by developing their ability to write expressively.

Strategies for Efficient Time Use (all,IA) | (PPT)
Stress the importance of efficient time management in writing. Identify strategies for efficient time use and develop a plan for efficient time use during the writing process.

The Need for Communication to Influence Others (2,3) | (PPT)
To emphasize the value of written communication in agricultural sales, tie in the importance of persuasive communication and how it influences people.

Sales Presentations

Creating Sales Presentations

Conducting One-on-one Visits (all,IA) | (PPT)
Use this whole lesson to relate the importance of one-on-one visits and apply this approach to one-on-one sales presentations.

Presentation Tips--Skills and Strategies (2,3) | (PPT)
In creating sales presentations, students can learn how to interact and involve their target through use of questions and personal experiences described in this lesson.

Recruiting FFA Members (all,IA) | (PPT)
Practice creating and making a sales presentation as you attempt to increase FFA membership in the chapter.

Customer Relations

Communicating with Customers (all,IA) | (PPT)
When discussing customer service, identify techniques that improve communication, the importance of understanding customers nonverbal communication, and the steps to responding to customer complaints.

Developing Partners for Your FFA Chapter (all,IA) | (PPT)
Develop meaningful relationships with community partners to increase their participation in chapter activities.

Earning Trust (3) | (PPT)
Correlate the key to effective customer relations is through building and the earning trust of the customer. This lesson provides strategies for building trust.

Identifying Target Audience

Applying Critical Thinking (all,IA) | (PPT)
Use critical thinking skills to determine the audience a product is perfect for and how to convince them to purchase it.

Using Key Messages (3) | (PPT)
Use critical thinking skills to determine the audience a product is perfect for and how to convince them to purchase it.

Interpersonal Skills

Beginning Conversations (all,IA) | (PPT)
After teaching students how to start and maintain conversations, discuss the importance of this skill in meeting new people and in the workplace.

Skill Development: Employability Skills for the 21st Century (all,IA) | (PPT)
This lessons includes a list of interpersonal competencies needed for success in the career world. The activity can be applied to review the interpersonal skills needed for a successful sales presentation.

Sales Process

Components of the Communication Process (1,3) | (PPT)
To demonstrate the sales process, connect the components of communication process. Draw the correlation of a sales person delivering a message and the customer interpreting and receiving the message.

Developing Workshops Using the Magic Formula (all,IA) | (PPT)
Steps are followed in developing a successful workshop just as steps must be followed in the sales process in order to be successful.

Using Study Skills (all,IA) | (PPT)
Stress the importance of product, service and company knowledge to the sales process. Use study skills and learning strategies to acquire the knowledge.



Agricultural Marketing

Commodity Marketing

Futures

Creating Timelines (all,IA) | (PPT)
Producers must manage time and inputs in order to provide a contracted product just as students must manage time to be successful in school.

Taking Risks (all,IA) | (PPT)
Relate opportunities for taking risk, willingness to take risks, and rewards/losses for taking risks. Relate them to making decision in buying and selling.

Visioning Skills (2)
Draw a comparison in future markets and the need to view the current status of the market and the potential for the future through envisioning.

Hedging and Speculating

Analyzing Risks and Rewards of Change (all,IA) | (PPT)
When discussing hedging, analyze the risks and rewards, as well as methods to offset risks associated with commodity marketing.

Determining End Products of Process (3)
Producers engage in the futures market with the end product in mind, as leaders must sometimes do when beginning a project or activity.

Organizational Planning (2) | (PPT)
Similar to developing strategy when playing the game of Tic-Tac-Toe, the options market is based of strategic thinking and planning to speculate the future.

Option Markets and Trading

Taking Risks (all,IA) | (PPT)
This lesson helps students to understand how to assess risks similar to the concept of options.

Vision and Personal Success (all,IA)
When discussing trading and option markets, discuss the importance of vision to success in marketing ventures just as vision is important to personal success.

International Considerations

Absolute Advantage/Comparative Advantage

Capitalizing on the Strengths of Others (2) | (PPT)
Understanding the strengths of others helps in determining the advantage each person or entity possesses.

Capitalizing on the Strengths of Others (all,IA) | (PPT)
Personal contributions are important to society as a measure of its ability to stay competitive in the worlds markets.

Mobilizing Others to Action (1,2,IA) | (PPT)
Just as U.S. producers are motivated to export their products, motivation factors come into play in mobilizing others into action.

Free Trade

Applying Conflict Resolution Techniques (all,IA) | (PPT)
Trade agreements are resolutions that come from various conflicts among traders. Students must apply resolution techniques to benefit both parties.

Motivation Factors (1,2,IA) | (PPT)
When discussing how free trade came about, identify the factors that motivated the change to free trade. Also discuss the reasons or motivation for selling and buying on the free market.

Selflessness Toward Others (3) | (PPT)
Explain how free trade helps other countries by eliminating tariffs and other barriers to trade. In some cases, countries sacrifice and become selfless in helping other countrys economic status.

Government Policies

Establishing Team Mission (2) | (PPT)
Utilize the steps for creating a team mission to review the process for creating governmental policies (i.e. stakeholders, common purpose, guiding principles)

Evaluating Potential Impacts (1,IA) | (PPT)
Government policies are decisions made by representatives that have direct impact on producers. Explore how daily decisions can impact a student.

Responsible Citizenship (all,IA) | (PPT)
Use this lesson to help students learn about current issues and legislation in the US and abroad. Teach the students how to contact and properly address government officials about an issues they are concerned about.

International Research

Demonstrating Self-organization Skills (all,IA) | (PPT)
Teach the students about self-organization skills and then show how organization is important when conducting research.

Developing Common Purpose on Teams (all,IA) | (PPT)
The world must work together as a team to eradicate the common problems producers face.

Taking My Trip (Understanding SAEs) (3) | (PPT)
Encourage students to consider international research as an option for SAE project. Details can be found on objective 3.

Marketing Basics

Marketing Outlets

Understanding the Consequences of My Actions (1,2,IA) | (PPT)
Decision making practices in life have far reaching affects when a producer chooses a market channel for a product.

Developing Solutions and Strategies (1,IA) | (PPT)
After discussing the different marketing outlets, identify products sold on each market. Identify potential marketing problems and use problem solving strategies to find a solution.

Types of Communication (2) | (PPT)
Compare the different types of commodity outlets and the customer base each serves to the types of communication and the impact on others.

Marketing Plan

Developing a Plan Using Goals (3) | (PPT)
Utilize this lesson to provide the framework for creating a marketing plan based on the goals of the business or organization.

Evaluating a Plan (all,IA) | (PPT)
Producers must establish goals, plan the work and then work the plan.

Identifying Planning Skills (all,IA)
Use this lesson to define and identify effective planning skills and apply them to developing a marketing plan.

Pricing, Product, Promotion, and Placement

First Impressions (1) | (PPT)
Identify clothing and actions that give good and bad first impressions. Relate those to good and bad impressions in product packaging, labeling, display and promotion.

Strategic Thinking and Planning (2,3) | (PPT)
Utilize the Strategic Planning process to explain how agribusinesses determine price, product, placement and promotion for the selling of products.

Understanding Values, Beliefs, Character and Integrity (all,IA) | (PPT)
Just as there are the 4 Ps of marketing there are 4 elements of leadership.

Retail

Communicating with Customers (1) | (PPT)
Emphasize that a key success factor for any retail operation is good communication skills with customers. Common techniques are reviewed in Objective 1.

Creating Positive Impressions in Public (all,IA) | (PPT)
Student understanding of appearance and impressions is intensified by real life situations where it makes a difference in a business profit.

Identifying Important Skills for All Careers (1,2,3) | (PPT)
When discussing the retail industry, identify a variety of careers in the industry. Discuss with the students careers and work skills that would be important to success.

Wholesale

Building Mutual Interest (1,IA) | (PPT)
Wholesalers have a mutual interest with producers while trying to sell products just as members of groups often have a mutual interest or goal.

Strategies for Efficient Time UseClick Here (2) | (PPT)
Draw a correlation with the principle that wholesale operation delegate the sell of products to their end customers are a way of efficiency and cost-savings.

Using Planning Skills (1,2,IA)
Discuss ineffective planning in students personal life and the affects it has. Relate those answers to ineffective planning in the Wholesale industry and the effects of the poor planning.

Supply and Demand/Fundamental Analysis

Law of Demand

Being Responsible and Accountable (all,IA)
When prices increase consumers reach a point where they are no longer willing to purchase the product. When negative behaviors increase, others will reach a point of severing ties with an individual.

Evaluating Potential Impacts (1) | (PPT)
The concept of supply and demand can be illustrated through using this lesson to illustrate how decisions and changes impact the outcome.

Positive and Negative Influence (1) | (PPT)
Identify positive and negative influences in students lives and relate them to the positive and negative influences of demand.

Law of Supply

Opportunities to Serve Others (all,IA) | (PPT)
Producers see an advantage when prices increase and seize the opportunity only to encounter difficulties as the market is flooded. Students often see a need and attempt to fill it only to encounter obstacles.

Positive and Negative Influence (1) | (PPT)
Identify positive and negative influences in students lives and relate them to the positive and negative influences of supply.

The Origins of Organizations (1,2) | (PPT)
Utilize the definitions and examples in this lesson (Obj. 1 and 2) to explain that level of supply of a product is based on the need and the condition of the market. Nike, John Deere and FFA are used as examples.

Market Equilibrium

Applying Conflict Resolution Techniques (2,3) | (PPT)
Correlate the point at which supply meets demand, consensus has been achieved in the market and thus, it is stable. No conflict exists between the point of supply and demand.

Life Balance (all,IA) | (PPT)
Draw a connection between reaching balance in your life and market equilibrium.

Positive and Negative Influence (all,IA) | (PPT)
Supply and Demand can positively or negatively affect each other just as our peers can influence our behavior.



Agricultural Communications

Ag Communications Career Opportunities

Freelance

Being a Self-starter (1,2) | (PPT)
As students consider and research careers, mention the option of a freelancer. Freelancers must be self-starters and independent workers to achieve success. Students can review the qualities in this lesson.

Researching Careers (all,IA)
Relate the process of career exploration and connect it to careers in the freelance area. Focus on skills and education needed for this area.

PR, Teaching

Becoming an Advocate for Agriculture and Natural Resources (1,2) | (PPT)
To explain the importance of PR and teaching as viable career opportunities, utilize this lesson to discuss the importance of advocating for the agricultural industry and what it can mean for the future of the industry.

Learning to Teach Others (all,IA) | (PPT)
Give students the opportunity to become the teacher as they develop and present an elementary lesson on agriculture.

Radio, TV and Photography

Making Decisions about Career Paths (all,IA) | (PPT)
When identifying and discussing the career opportunities in Agriculture Communications, tie in education requirements and other factors in making career decisions.

Presentation Tips--Handouts and Resources (all,IA) | (PPT)
Learning to create and identify visually and auditorily impacting presentations will only increase a students effectiveness in the classroom and in their career.

Types of Communication | (PPT)
As students examine opportunities in radio, TV and photography, have students connect each sector to the communication type and give examples of when each form would be most effective for a particular cause.

Written Media

Career Opportunities in Agriculture (3) | (PPT)
Research career opportunities that involve the industry of agriculture and communications, as well as colleges and universities with agri-communication departments.

Forming Key Messages (2,3) | (PPT)
To understand the facets of written media, students can learn the effective elements of written key messages and practice writing.

Getting Your Message Understood (all,IA) | (PPT)
Use this lesson to help students identify and understand barriers to communication. Discuss the importance of understanding these barriers and their importance to writing.

Introduction to Agricultural Communications

Future of Agricultural Communications Industry

Embracing Emerging Technology in the Workplace (all,IA) | (PPT)
Discuss how fast technology changes and its importance to Agribusiness. Tie in that students will have to learn how to use and solve problems with emerging technology.

How Organizations Change (3) | (PPT)
Have students examine how organizational and industry changes can lead to growth for the future.

History of Industry

Conceptualizing Ideas (all,IA) | (PPT)
Explore how the innovators in agriculture, communications, and FFA impacted the future with their futuristic ideas and concepts.

Elements of the Change Process | (PPT)
When discussing the history of the agriculture communications industry, list major changes and identify them as positive or negative changes.

The Origins of Organizations (1) | (PPT)
Have students review the history of the agricultural communications and research rationales for events that occurred during specific time periods and why organizations were created.

Industry Trends

Defining Personal Growth (all,IA) | (PPT)
Link the concept of growth in the communications industry to the growth of individual character and integrity.

Involvement in Community (2) | (PPT)
Relate the importance of staying current with trends in industry to being involved in ones community.

Understanding Professions, Careers and Jobs (2) | (PPT)
To encourage students to learn more about the trends of the Agricultural Communications Industry, have students interview a professional to learn more about the current trends.

Types of Agricultural Communication Opportunities

Appreciating Cultural Diversity (IA) | (PPT)

Identifying Career Interests and Preferences (all,IA)

Becoming an Advocate for Agriculture and Natural Resources (all,IA) | (PPT)

Non-Verbal Communications

Electronic Media

Building Mutual Interest (all,IA) | (PPT)
With the high volume of articles and web pages on the Internet, agricultural communication specialists must seek ways to build a mutual interest between the writer and the potential reader.

Getting Your Message Understood (all,IA) | (PPT)
Drive the point home of understanding a message by modeling language that is foreign to students or use a piece of a picture to illustrate that understanding is not possible without the entire picture.

Using Appropriate Language and Humor (all,IA) | (PPT)
Discuss the importance of using appropriate language (Formal, Informal, No Slang or Abbreviations) in e-mails and other correspondence. Practice using appropriate language in an e-mail.

Page Layout

Determining End Products of Process (2,3)
Help students understand the benefits of determining end products and mapping out the steps it would take to reach the end result. Apply this concept to Page layout and design.

Using Creativity (1) | (PPT)
To create a visually pleasing, eye-catching page layout, students should understand how to utilize creativity in designing a page. This lesson provides techniques for utilizing creativity.

Photography

Components of the Communication Process (1) | (PPT)
Relate the components of quality communication to skills needed to produce a quality photo.

Creating Engaging Chapter Meetings (all,IA) | (PPT)
Use the concept of setting up a quality picture to the LK lesson of setting the stage for creating engaging chapter meetings.

Visioning Skills (1)
Explain how photographers possess a vision for the picture he or she wants to achieve as a result of setting up a photography shoot. Students can discuss visioning various areas for photography prior to the photo shoot.

Writing for Agriculture

Creating Timelines (3,IA) | (PPT)
Discuss the importance of time management and meeting deadlines in writing. Identify time management strategies to assist in the writing process.

Forming Key Messages (all,IA) | (PPT)
Develop an outline of topics/messages that students should convey to target audience in written form.

The Need for Communication to Influence Others (2,3)
Discuss the power of persuasive communication through writing that can influence others views and opinion on agricultural issues. Students can also learn persuasive communication techniques.

Professionalism and Ethics

Ethical Considerations

The Consequences of Ethics (1,2) | (PPT)
Students can correlate the importance of ethics in the agricultural communications profession to the need for ethics in the classroom. The lesson addresses consequences from actions.

Understanding Responsibility and Accountability (all,IA) | (PPT)
By understanding the concepts of responsibility and accountability students will be able to consistently classify actions as right or wrong.

Understanding the Importance of Professional Ethics (all,IA) | (PPT)
Discuss ethical and unethical behavior in agriculture communications. Also discuss the consequences of making ethical and unethical decisions in the workplace.

What is Professionalism?

How Does FFA Apply to My Life? (all,IA) | (PPT)
Connect the idea of the FFA mission to developing a students personal concept of professionalism.

Professional Ethics and Personal Character (3) | (PPT)
To aid in understanding professional ethics, students can examine how his or her personal character impacts professionalism in the workplace.

Understanding Common Etiquette (all,IA) | (PPT)
Identify common etiquette and proper etiquette in social settings. Discuss with students why it is important for professionals to have good etiquette.

Resources Acquisition

Basic Research

Conducting One-on-one Visits (all,IA) | (PPT)
Research often involves getting ideas, concepts, facts, and history from other people, not just looking for printed material. Develop questioning strategies for obtaining information.

Demonstrating Self-organization Skills (all,IA) | (PPT)
Teach the students about self-organization skills and then show how organization is important when conducting research.

Taking My Trip (Understanding SAEs) (3) | (PPT)
Encourage students who are interested in creating or expanding his or her SAE to consider the research option which could include work in Agricultural Communications.

Checking Facts

Identifying and Utilizing Available Resources (all,IA)
Use this lesson to help students identify available resources and give them tips on how to determine if resources are reliable and credible.

Life Balance (all,IA) | (PPT)
By learning to create a balance in a our personal lives while seeking improvement, students can learn to seek a balance between entertainment reporting and reporting factual information.

The Need for Communication to Influence Others (3)
Explain how credibility is built through checking facts and validating claims before releasing information to the public. This process builds the persuasiveness of an argument or report.

Interviewing

Conducting One-on-one Visits (2) | (PPT)
This lesson outlines the important steps of preparing for an interview/one-on-one meeting. Students can follow the process to prepare for any type of interview.

Communicating with Customers (all,IA) | (PPT)
Interviewing customers helps establish facts, opinions and solutions.

Good Listening Habits (1,2) | (PPT)
Use this lesson on Good Listening Habits to help students improve their listening skills. Discuss the importance of good listening skills to interviewing.

Plagiarism

Being Honest with Myself and Others (all,IA) | (PPT)
Tackle the idea of plagiarism as matters of honesty, character, and integrity. Illustrate why it is important to avoid plagiarism even if no one will ever know.

Practicing Honesty (all,IA)
Draw a connection between being honest in writing and not taking credit for others writing. Discuss the risks and benefits of being honest in writing.

Understanding the Importance of Professional Ethics (2) | (PPT)
Tie the concept and consequences of plagiarism with the effects of unethical behavior. Utilize examples in the medium (i.e. NY Times) and potential penalties in the classroom setting.

Verbal Communications

Journalistic Interviewing

Approaching New People (all,IA) | (PPT)
When discussing interviewing techniques, identify the importance of making people feel at ease and ways to make them feel comfortable and present yourself in a positive manner.

Effective Listening Skills (1,3) | (PPT)
Express the importance of a good journalist to use effective listening skills in conducting interviews. This lessons provides effective techniques for listening.

Showing Compassion to Others (all,IA) | (PPT)
Develop compassionate questioning techniques in students through role playing as a journalist and a victim of a disaster.

Public Speaking

Leading Others in Strategic Thinking (all,IA) | (PPT)
Use speaking skills in a group situation to design a plan for a broadcast or news layout promoting agriculture in the community.

Presentation Tips--Voice and Non-verbals (all,IA) | (PPT)
Include this lesson to address voice and non-verbal techniques to enhance a students public speaking skills.

Using Key Messages (all,IA) | (PPT)
Discuss the importance of using effective key messages in presentations, and identify strategies to develop key messages.

Speech Preparation

Advocate for Public Service (all,IA) | (PPT)
Encourage students to adopt an area of public service and write a convincing speech to convince others to contribute in some way.

Developing Speeches Using the Magic Formula (all,IA) | (PPT)
Use the Magic Formula for developing speeches to assist students in developing a speech for class.



Agricultural Economics

Agricultural Credit

Farm Credit

Advancing a Career (1) | (PPT)
A method to increase the size of your operation or SAE could include seeking farm credit. Additional financial resources can assist in expanding a persons enterprise.

Dealing with a Range of Emotions (all,IA) | (PPT)
Applying for farm credit inspires a wide range of emotions students will experience in life, explore how to deal with them using this LK lesson.

Earning Trust (1,2,3) | (PPT)
When discussing applying for and maintaining credit, discuss the importance of trust in building credit and working with creditors. Make a connection with paying bills on time builds trust and vice versa.

Lending Considerations

Earning Trust (2,3) | (PPT)
Interest rates and the amount of a loan is determined by the lenders ability to trust the repayment of the loan within a timely manner. This lesson addresses the benefits and consequences of trust based on reliability.

Identifying Others Who Can Help (1) | (PPT)
Use this lesson to help students identify individuals, businesses and organizations that can help answer their financial questions and provide a wealth of knowledge.

Understanding Self-worth (all,IA) | (PPT)
Develop correlation between personal self worth and financial worth.

Loaning Structures

Understanding Responsibility and Accountability (2) | (PPT)
While explaining the concept of loan structures, mention how loans are set based on the previous proven records of responsibility and accountability.

Evaluating Potential Impacts (1) | (PPT)
Correlate the thought of bankers evaluating potential impacts of each loan they give, the type of loan, and the risks involved.

Seeking Counseling (all,IA) | (PPT)
Illustrate how important it is to seek assistance with financial matters when necessary.

Types of Credit

Determining End Products of Process (2)
To determine what type of credit a business operation or individual should choose, it is important to consider the end goal and costs associated with a particular line of credit. This lesson outlines strategies for determining which end product will produce the best results based on your needs.

Resources Available (all,IA) | (PPT)
Develop student understanding of resources that are available to them to accomplish personal and financial goals.

Types of Teams (all,IA) | (PPT)
Relate types of teams to types of credit. Each type of credit meets the needs of specific operations just as different types of teams meet different needs to get projects done.

Economics Terminology

The Determinants of Demand

Being Responsible and Accountable (all,IA)
When prices increase, consumers reach a point where they are no longer willing to purchase the product. When negative behaviors increase, others will reach a point of severing ties with an individual.

Evaluating Potential Impacts (1) | (PPT)
The concept of supply and demand can be illustrated through using this lesson to illustrate how decisions and changes impact the outcome.

Motivation Factors (2) | (PPT)
Connect the factors that drive demand to the factors of motivation. High motivation-high demand, low motivation-low demand.

The Determinants of Supply

Motivation Factors (2) | (PPT)
Connect the factors that drive supply to the factors of motivation. High motivation-high supply, low motivation-low supply.

Opportunities to Serve Others (all,IA) | (PPT)
Producers see an advantage when prices increase and seize the opportunity only to encounter difficulties as the market is flooded. Students often see a need and attempt to fill it only to encounter obstacles.

The Origins of Organizations (1,2) | (PPT)
Utilize the definitions and examples in this lesson (Obj. 1 and 2) to explain that level of supply of a product is based on the need and the condition of the market. Nike, John Deere and FFA are used as examples.

Types of Business Structures

Cooperative Relationships (all,IA) | (PPT)
Draw a correlation between cooperating with others and how agriculture producers cooperate with each other to gain profits.

Selecting a Strategy (1,2)
Compare the four methods of problem solving to the five types of business structures. Identify how decisions are made in each business structure (Partnership, Cooperative, etc.) as compared to how decisions are made in problem solving methods (Autocratic, Democratic, etc.)

The Origins of Organizations (1) | (PPT)
Agribusinesses are created and structured based on the concept of meeting an unmet need. Organizations such as agribusinesses and the FFA are structured to meet the needs of its customers.

Types of Competitive Environments

Creating Positive Impressions in Public (all,IA) | (PPT)
Student understanding of appearance and impressions is intensified by real life situations where it makes a difference in a business profit.

Keeping a Job (1,2,IA) | (PPT)
The competitive environment involves many factors that will encourage competition among firms. The same is true in the work force. We must all keep our edge to remain employed. Factors can be listed as to why firms deteriorate just as reasons for an employees loosing their job.

Types of Teams (1) | (PPT)
Draw a parallel between the types of competitive structures for businesses and the types of teams that exists as well as their functions.

Managing Risk

Estate Planning

Goal Setting Strategies (3) | (PPT)
To teach about estate planning, explain the process for long-term goal planning - particularly utilizing the SMART process.

Seeking Counseling (all,IA) | (PPT)
When discussing estate planning, identify this as a financial situation where counseling may be advisable. Identify potential sources for counseling and benefits of getting appropriate counseling.

Futures

Creating Timelines (all,IA) | (PPT)
Producers must manage time and inputs in order to provide a contracted product just as students must manage time to be successful in school.

Taking Risks (all,IA) | (PPT)
Relate opportunities for taking risk, willingness to take risks, rewards/losses for taking risks. Relate them to making buying and selling decisions.

Visioning Skills (2)
Draw a comparison in future markets and the need to view the current status of the market and the potential for the future through envisioning.

Hedging and Options

Determining End Products of Process (3) | (PPT)
Producers engage in the futures market with the end product in mind as leaders must sometimes do when beginning a project or activity.

Organizational Planning (2) | (PPT)
Similar to developing strategy when playing the game of Tic-Tac-Toe, the options market is based of strategic thinking and planning to speculate the future.

Positive and Negative Influence (all,IA) | (PPT)
Just as hedging and options protect one in the market from negative market influences, so must individuals recognize positive and negative influences to protect themselves.

Tax Consideration

Long-Term Goals and Opportunities (3) | (PPT)
Explain when considering options for tax breaks and shelters, people and businesses must think about the financial liabilities and plan accordingly.

Taking Risks (2) | (PPT)
Determining different tax considerations involves risk. How much risk is one willing to take?

Understanding the Importance of Professional Ethics (all,IA) | (PPT)
Illustrate the importance of paying taxes as an ethical question for all business owners and operators.

Trusts

Developing a Plan Using Goals (2) | (PPT)
Connect the important of planning and dedicating resources to build trusts for future heirs.

Strategic Thinking and Planning (all,IA) | (PPT)
Practice strategic planning by developing a plan for the future of an imaginary farm and your family.

Insurance

Identifying Planning Skills (all,IA)
Apply learned planning skills by researching types of insurance and the benefits of planning for the problems of life.

Taking Risks (2) | (PPT)
In explaining the concept and need for insurance, discuss that rates and decisions to purchase insurance is based on assessing the probability and willingness of the person to take the risk of covering a particular item or person.

The Importance of Building Relationships (1,IA) | (PPT)
Just as insurance helps protect individuals and businesses from bankruptcy, so do relationships by protecting yourself against unforeseen circumstances and destroying ones confidence.