Have you ever seen a commercial for a new product being sold at the grocery store? Or maybe you have your own business, or know someone who does, and are in need of new products to make that business thrive. Chances are there was a specific plan put into place to market that product to meet the needs of the possible viewer of that commercial or marketing campaign. Within this step of the food value chain, it is important for the industry to share their products with consumers to let them know about the benefits of the product and how the product can meet their needs.
