Licensing & Cause Related Marketing

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Licensing2020-01-10T17:16:48-05:00

Studies show that two-thirds of Americans have greater trust in companies that are aligned with a worthy cause. 

By engaging with FFA, you are helping FFA make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education.

As the country’s largest student organization, our members are the future — trained leaders representing everything from family farms to corporate enterprise, earning $4 billion annually through hands-on work experience alone. Impress and showcase your brand to up-and-coming consumers, employees, and leaders while displaying support and solidarity in a valuable and trusted organization.

By partnering with FFA and combining the strengths of our brands, your company can capture the attention of millions of current and former members, supporters and followers of our organization. The visibility and financial support generated from our partnership allows FFA the chance to continue making our positive difference in the lives of students.

Getting Started

To protect the name and values of the National FFA Organization (FFA) as well as the many reputable companies already entered into agreements with us, only companies that can exhibit a commitment to the FFA brand, have established production and distribution capabilities, and/or offer a new or unique product will be granted the opportunity to obtain a FFA licensing or cause-related agreement.

The application process is divided into three steps, and typically takes 30-45 days to complete. All National FFA Organization licensees are obligated to maintain general liability insurance.

Contact us to get started: licensing@ffa.org

Trademark Licensing

With brands of immediate recognition, loyal and enthusiastic members and alumni, FFA licensed products offer competitive advantages in the consumer marketplace. Each year, new youth and adults enter one of our many programs, exposing thousands to the strength of the FFA mission and vision.

Licensing is when a company pays a fee to use our brand on products. Licensing with the National FFA Organization is only available with the National FFA Organization. There are various levels of licensing with the National FFA Organization depending on the desired customer base you are seeking.

Licensing programs can be tailored to your specific needs. Opportunities include selling wholesale on commercial markets, selling at retail (including e-commerce), selling directly to local chapters or state associations and selling directly to a single chapter or state association.