Future of Work: Understanding the Newest Generation Entering the Workforce
A recent study by Purdue University, in collaboration with BASF and the National FFA Organization, focused on workplace attractiveness to 18-25 year-old FFA Alumni. There were five key dimensions used to measure the extent an individual is attracted to an employer: Interest value: An exciting work environment, novel work practices and that make use of its employees’ creativity to produce high-quality, innovative products and services. Social value: A working environment that is fun, happy, provides good collegial relationships and a team atmosphere. Economic value: Above-average salary, compensation package, job security and promotional opportunities. Development value: Recognition, self-worth and confidence, coupled with a career-enhancing experience and a springboard to future employment. Application value: An opportunity for the employee to apply what they have learned and to teach others, in an environment that is both customer-oriented and humanitarian. This document provides high-level findings that can assist in better understanding the generation currently entering the workforce. About the Participants in This Study: Generation Z (Gen Z) The 18-25 year-old participants1 in this study are classified as younger members of [...]
