Program Insights Briefs FFA Convention & Expo

FFA Blue Room Promotes Innovation for All

Study Year: 2020

Attendance counts and attendee-reported outcomes were collected from FFA members who visited the FFA Blue Room at the National FFA Convention & Expo in 2018 and 2019.

Key Points

  • Attendance in the FFA Blue Room grew from 3,007 members in 2018 to 4,732 in 2019.
  • 98% of 2019 attendees learned about at least one new technology or innovation they didn't know existed.
  • 97% learned how ag-tech innovations are solving major problems facing agriculture, and 90% discovered a new agriculture-connected career.
  • Attendee enjoyment rose from 62 percent in 2018 to 84 percent in 2019.
  • Sixteen leading companies and organizations were featured in the 2019 FFA Blue Room.
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Since 2018, the FFA Blue Room has given FFA members at the National FFA Convention & Expo a chance to experience how traditional agriculture has evolved into the innovations seen on farms and in startups all over the world today. By exposing members to the careers of tomorrow, the FFA Blue Room prepares today’s student leaders for agriculture’s future landscape.

The FFA Blue Room is open to all National FFA Convention & Expo attendees who want to experience it. With FFA members making up three-fourths of overall attendees, the FFA Blue Room is a place where students can open their eyes to the developing world of agriculture.

Attendance Growth

In 2018, 3,007 FFA members experienced technology and innovation in the FFA Blue Room. In 2019, that number grew to 4,732.1

Impact on Attendees

Of all attendees who visited the FFA Blue Room:

  • 98% learned about at least one new technology or innovation that they did not know existed (2019).
  • 97% learned how innovations in ag-tech are solving some of the major problems facing agriculture (2019).
  • 90% discovered at least one new career that they did not know was connected to agriculture (2019).

When the FFA Blue Room premiered at the 91st National FFA Convention & Expo in 2018, 62 percent of attendees said they enjoyed their experience. In 2019, 84 percent of attendees said they enjoyed their experience.

Companies Featured in the FFA Blue Room in 2019

  • AgriNovus Indiana2
  • Microsoft2
  • AEM
  • BASF
  • BNSF
  • Cargill
  • CNH Industrial
  • Corteva Agriscience
  • CSX
  • Elanco Animal Health
  • FMC
  • John Deere
  • Merck Animal Health
  • NASA
  • Sealed Air
  • Universal Technical Institute

Check out the FFA Blue Room at the 93rd National FFA Convention & Expo, Oct. 28-31, 2020.

Footnotes