Cause Related Marketing with FFA
With brands of immediate recognition, loyal and enthusiastic members and alumni, FFA licensed products offer competitive advantages in the consumer marketplace. Each year, new youth and adults enter one of our many programs, exposing thousands to the strength of the FFA mission and vision.
Licensing is when a company pays a fee to use our brand on products. Licensing with the National FFA Organization is only available with the National FFA Organization. There are various levels of licensing with the National FFA Organization depending on the desired customer base you are seeking.
Current licensing opportunities include:
- Agricultural-related items
- Food and beverages
- Educational products
- Home decor
- Outdoor sporting goods
- Toys & games
Licensing programs can be tailored to your specific needs. Opportunities include selling wholesale on commercial markets, selling at retail (including e-commerce), selling directly to local chapters or state associations and selling directly to a single chapter or state association.
A commercial co-venture with the National FFA Organization is a unique business project or marketing campaign between a for-profit business and the National FFA Organization. These projects generate shared awareness and revenue for our cause while increasing revenues for the supporter.
Commercial co-venture ideas include point of sale transactions (active or passive), messaging campaigns, purchase or action-triggered campaigns, employee engagement efforts and other digital programs.
In connection with all commercial co-venture marketing promotions benefiting the National FFA Organization, it is required that the corporate partners help raise awareness and educate the general public on the importance of Agricultural Education and FFA. We ask that all of our commercial co-venture marketing partners to publish the National FFA Organization’s website, and our proud to support logo on all partner promotions, events marketing packaging and related advertising materials.
Protecting the FFA Brand
FFA has the sole and exclusive right to use its proprietary marks, but a failure to regulate the use of these marks by third parties may result in their passing into the public domain and out of FFA control. The protection and enforcement of FFA trademarks and the FFA brand requires centralization to know which uses of the marks and brand are infringements, and which have been properly authorized and are consistent with the values, purposes and Charter and Bylaws of the National FFA Organization.
As a trademark owner, National FFA Organization is obligated to protect against unauthorized or potentially confusing uses of its trademarks and therefore carefully manages their commercial use. No one can use the FFA marks for a commercial purpose without the express written permission of National FFA Organization.
A local chapter may not use the FFA marks for commercial purposes; nor may a chapter, state association, state foundation, National FFA Foundation, member, or alumni chapter grant such rights, either actual or implied, to any third party. All above mentioned are responsible to adhering to these same requirements and standards for product purchases and must use either purchase direct from the National FFA Organization Merchandise Center or an Official Licensee. The Merchandise Center, which is specifically charged with serving as the designated product supplier for the National FFA Organization, FFA State Associations and FFA Local Chapters, holds its vendors to a review process very similar to that of licensees.