Advocacy and Literacy | The National FFA Organization
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Ag Literacy and Advocacy

Advocacy and Literacy


The first step of advocacy is planning what our conversations will look like, knowing our audience, and understanding the issue. Below are resources to help get you started on current issues in the agricultural industry. In the planning stage, you should be able to accomplish the following:

  • Define the issue: What is the challenge we are facing?
  • Analyze: What is the vital information we need to know and where can I find it?
  • Understand our audience: Who are we trying to influence?

Advocacy Ideas

Steps to Knowing Your Audience

Habitudes: The Art of Telling Our Story

Resources by Pathway

Current Agriculture News

Agricultural Education

Agribusiness Systems

Animal Systems

Biotechnology Systems

Environmental Service Systems

Food Products and Processing Systems

Hunger and Nutrition

Natural Resources Systems

Plant Systems

Power, Structural, and Technical Systems


The second step of advocacy is to solidify what we want to accomplish and develop our key message. Included below is a series of tools to walk you through the develop stage. In the developing stage, you should be able to accomplish the following:

  • Objectives: What do we want to accomplish?
  • Key Message: What are our important talking points for our defined audience?
  • Develop Plan: What are the steps that we need to take to achieve our objectives?

Developing Our Message

Talking Points: American Farm Bureau Foundation for Agriculture Food and Farm Facts


The third step of advocacy is actually delivering our message. Below is a series of lesson plans to set your advocacy message in stone and deliver it in an effective way. In the doing stage of advocacy, you should be able to accomplish the following:

  • Collaborate: How can we partner with others to strengthen advocacy efforts?
  • Execute: How are we using what we know?
  • Raise awareness: How do we promote our advocacy efforts and gain support?

SpeakAg Advocacy Workshop

Sample Phone Call

Example PowerPoint Template Advocacy


The fourth and final component of advocacy is reflecting on our outcomes to improve for future opportunities. It is important to collect information during our meetings so we can learn from others, just as much as they learn from us. Below you will find a pocket card to help you collect this information and reflect on your experience. In the reflecting stage of advocacy, you should be able to accomplish the following:

  • Monitor: What information can we collect that will demonstrate impact?
  • Review: How well did I achieve my objectives?
  • Adapt: What changes can I make to improve?

Pocket Card Template

Literacy and Advocacy Sponsors