When someone asks you to name a brand, you might come up with Nike® or McDonald’s® or Target®. But you might just as easily say the Nike swoosh, the Golden Arches, or that familiar red bullseye.
After all, a brand is more than just a company name or a logo. It’s everything. It’s a promise. A promise that you get the same experience—whether it’s the color of the logo or how the product performs—no matter how you’re experiencing the brand. At least that’s the way it should work.
By the same measure, how you use the FFA emblem is important to protecting the integrity of the overall brand. So whether the FFA emblem is stitched on a jacket or projected on a screen in front of thousands of people, it needs to be treated in a similar, consistent manner.
The guidance offered on this page is created for FFA members, local chapters, state associations, and all other parties with approved and acceptable uses of FFA trademarks. All use of the FFA trademarks is governed by the Official Board Policy on FFA Trademarks.
Using the FFA Emblem
Protect our collective source of pride
- Do use the current emblem
- Do give the emblem prominence
- Don’t use the former design
- Don’t print the emblem smaller than 0.75″
- Don’t digitally display the emblem smaller than 40 pixels
Leave room to make a statement
Emblem clearance – or the required empty space around the emblem – gives strength and stature.
This is an easy item to remember: just make sure an imaginary rectangle placed tightly around the emblem has clear space equal or greater than one-half of the width of the “FFA” letters in the emblem free of other text, graphics or patterns.