Marketing and Communications
National FFA Organization
INDIANAPOLIS (Wednesday, July 17, 2013/National FFA Organization) – FFA members from throughout the Midwest with a penchant for their pick-up trucks can help attempt to set a world record next month in Indianapolis.
From 9 a.m. to 5 p.m. Saturday, Aug. 3, at Indianapolis Motor Speedway, food, live entertainment and a classic tractor parade will be capped by a 2 p.m. attempt to break the Guinness Book of World Records mark for a parade of pick-up trucks – a one-lap trek around the racetrack.
The current world record for a pick-up truck parade stands at 273 pick-up trucks, a mark set by the Dresden Agricultural Society on Aug. 25, 2012, on the Dresden Raceway in Ontario, Canada.
FFA members – and pick-up truck enthusiasts from throughout the region – are welcome at IMS Saturday to join in the world-record-breaking attempt. Interested participants are asked to register themselves for the Parade of Pick-ups online at www.RFDTV.com by July 25.
There is no cost for participants to enter the parade. The general public is invited to IMS for the day-long celebration at no cost as well.
Parade participants are asked to decorate their pick-up trucks for the chance to win a SiriusXM radio and a one-year subscription to SiriusXM Satellite Radio. There are 10 categories from which participants may choose to enter, including classic truck (30 years old and older), FFA, 4H, brand obsession, American pride, favorite RFD-TV program, small town, state pride, most customized and family farm or ranch. Prizes will be awarded to the best-decorated trucks in each category.
The day-long celebration of rural America will be hosted by Rural Media Group, parent company of RFD-TV, and SiriusXM Satellite Radio to commemorate the July 15 launch of Rural Radio, a new SiriusXM channel dedicated to rural America. The parade will begin immediately following a 1:45 p.m. ribbon-cutting ceremony.
Episodes of Talkin' Tractors will be filmed by RFD-TV throughout the day. More than 240 interviews will be conducted by hosts Max Armstrong and Mark Oppold with tractor owners showcasing their classic tractors.
Rural Radio on SiriusXM channel No. 80 features weekday programming devoted to rural news, weather and commodity market reports live from the Chicago Mercantile Exchange. Afternoons feature interactive shows answering animal health questions along with programs for equine enthusiasts, while evenings and weekends showcase western sports, including coverage of bull-riding from the PBR and rodeos from around the country. Broadcast operations for the station are located in Nashville, Tenn.
For more about the Aug. 3 event at Indianapolis Motor Speedway and to register for the world-record Parade of Pick-ups attempt, visit http://bit.ly/12s8a3e.
Rural Media Group has supported the National FFA Organization for more than 25 years, helping FFA communicate its message to a national audience by facilitating partnerships with iHigh.com and Alltech that video stream the events, activities and competitions of each annual National FFA Convention & Expo to all 50 U.S. states. In 2012, Last year, owner and president Patrick Gottsch donated $1 million on behalf of RFD-TV to the National FFA Organization, which is the single-largest unrestricted donation in the organization’s 85-year history.
The National FFA Organization provides leadership, personal growth and career success training through agricultural education to 557,318 student members in grades seven through 12 who belong to one of 7,498 local FFA chapters throughout the U.S., Puerto Rico and the Virgin Islands.
# # #
About National FFA Organization
The National FFA Organization is a national youth organization of 557,318 student members as part of 7,498 local FFA chapters in all 50 states, Puerto Rico and the Virgin Islands. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. The National FFA Organization operates under a federal charter granted by the 81st United States Congress and it is an integral part of public instruction in agriculture. The U.S. Department of Education provides leadership and helps set direction for FFA as a service to state and local agricultural education programs. For more, visit the National FFA Organization online at www.FFA.org, on Facebook, Twitter and the official National FFA Organization blog.