Name: Jason Mendes
Chapter: Modesto FFA
Parents: John and Heidi Mendes
Advisor: Scott Layne
When Jason Mendes watched Food Inc. in his history class during his sophomore year, it made him stop and think. Seeing the need for more organically produced agriculture products, he asked his advisor what it would take to launch a free-range poultry project. After spending much time researching regulations and meeting with the Modesto Junior College poultry instructor, Mendes realized it would be possible and very popular, as many people were interested in all-natural, free-range birds.
Finding a new passion, he began his new career in earnest. He worked with the local feed and supply store to get the feeders, waters, bedding and feed. He then worked with his father on building an adequate pen and house that fit his standards. With everything in place, he bought his first batch of chicks.
“I knew I had a path to pursue and something I enjoyed doing with a passion that drove me to reach nothing less than success,” Mendes said.
Mendes raises his birds on his parents’ property. They’re raised without any antibiotics and fed a ration that contains no unnatural additives.
Along with raising poultry, Mendes takes a key interest in marketing. He has targeted those who have an interest in buying local produces and works diligently in marketing his product in such a way that the public understands the advantages of his product. He is currently working on creating a label that can be put on his poultry.
Currently a senior at Modesto High School, Mendes plans to attend Modesto Junior College and major in agriculture business. He plans to continue his business and expand.