Packaging: HS.30 : Factors of Self-image (1,2,3) (PDF) | (PPT)
What factors does packaging have on marketing? What intices us to buy a product? Our self image is the package by which we gauge ourselves and others. What can we do to strengthen our self image?
Packaging: HS.54 : First Impressions (all,IA) (PDF) | (PPT)
Often times, consumer opinion of a product is based on the packaging. The first impression of the product is crucial to the consumer buy in. The same is true of people. It has been said that it only takes the first twenty seconds of an interview for an employer to determine if they will offer a job to a candidate. First impressions are vital in the current and future success of students.
Packaging: HS.50 : Communicating with Customers (1,2,3,4) (PDF) | (PPT)
Food packaging is a way to display a product in an appealing way to persuade customers to buy it. Relate this to the importance of communication to package a message so that people are willing to buy it.