Advertising and Promotion: Verbal Advertising

Verbal Advertising: MS.41 : Forming Key Messages (all,IA) (PDF) | (PPT)

Use this lesson to define key messages, identify components of key messages and practice developing them for advertising various products and services.

Verbal Advertising: HS.90 : Presentation Tips--Voice and Non-verbals (all,IA) (PDF) | (PPT)

Students can identify and demonstrate the components of verbal communication directly through the joint use of this lesson.

Verbal Advertising: MS.35 : Using Appropriate Language and Humor (all,IA) (PDF) | (PPT)

Develop students ability to script advertisements for various products so that they may practice using appropriate terms and language for the target audience.