If you’ve used it in the past, you’ll start looking for that brown packet from the National FFA Organization to arrive in early December. The packet contains a variety of resources for FFA members to plan, promote, and conduct FFA week activities. You can also access the electronic version on FFA.org/FFAWeek.
The media kit provides an FFA Week DVD featuring special promo spots and videos you can use on local TV stations, school news, YouTube and more. These tools are the perfect way to give your school and community the scoop on your FFA chapter. You can also use these gems to communicate with your local media — newspapers, weekly publications and other periodicals — that are always looking for a great story to share. A few guidelines to keep in mind: Be sure to contact them early (some publications work months’ in advance); respect their deadlines; and ask about and follow their preferred formats and word counts.
Other items in the kit include:
Sure your school’s hallways are lined with a gazillion of them but you have our word that no poster will look as polished and vibrant as this FFA Week poster. Place it, or a creation of your own, in classrooms and extra-curricular areas; around town and on community boards; and in meeting spots. Ask a local business or two to display the posters in store windows.
Advertise National FFA Week and your chapter activities with these ready-to-use ads in color and black and white. Feature one in your school or local newspaper, in an alumni or parent newsletter, or on community bulletins and programs.
Commemorate FFA Week in your area by asking your mayor, town official or superintendent to sign a proclamation announcing National FFA Week. Plan an event around the signing and invite the media.
Present this certificate to community members, FFA Alumni and teachers who support or volunteer for your FFA chapter. Send it in advance of FFA Week to help promote your activities.
A must for not only FFA Week but year-round, this handy, information-packed brochure makes a great tool for bragging about all the FFA opportunities. Send it in the mail, include it with your press packets and pass it out during activities.
Don’t forget to shop for all your FFA Week-themed materials at FFA.org/Shop. It’s as easy as typing in FFA Week in the search box, and you’ll see eight pages worth of materials to promote your chapter’s activities and successes in February and year-round.