Online Store

You said,
"I’d like you to improve the overall navigation of the online store,”

Our response:
The online store look and navigation has been redesigned to allow customers easy access to all merchandise categories through a drop down menu at the top of the page. We continue to evaluate the functionality of the store and make changes to improve navigation.

You said,
"I’d like you to improve the category structure of the online store so items are easier to find,”

Our response:
We continue to tweak the structure based on customer feedback. The newest adjustment to the store is the redesign of the official jacket section of the store. The new location for everything jacket related can be found under the tab “Jacket Central”.

You said,
"I’d like you to ensure that the layout of the online store and the printed catalog match to make shopping easier,”

Our response:
We think this is a very good suggestion and will look to make the catalog and the store more similar when we do our next redesign in the summer of 2013 in preparation for the 2013-2014 school year.

You said,
"I’d like the online store to have better search capabilities,”

Our response:
We were able to make a programming change with the launch of the new online store. The search function now works more effectively and we continue to make adjustments to make this functionality work better.